The SS24 Blurred Camo fabric is a take on a traditional woodland camo. Looking at it from a “birds eye view,” with the intention of making it appear differently depending on distance from the garment. Though based in a conceptual level of thinking, the first version of the idea actually comes from looking at outtakes of photoshoots & fittings from our AW23 collection, where the subject was in motion.
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The Blurred Camo is an oversized print pattern, making each item made from it unique. For the SS24 collection we used this print on a medium weight cotton twill to create the Modular Pocket Work Jacket, Modular Pocket Cargo Pant & the Pleated Trouser.
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Explore the Blur Camo items here - Available now.
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